For TAG Heuer, the year 2023 marked a significant milestone— the 60th anniversary of the Carrera Chronograph. The story began in 1963 when Jack Heuer, the forward-thinking CEO of the La Chaux-de-Fonds based Swiss tradition brand, unveiled a timepiece that was custom-made for the world of motorsports. Named after the treacherous Carrera Panamericana road race, the Carrera Chronograph embodied the spirit of speed, adrenaline, and a relentless pursuit of precision. Little did they know that this creation would become a symbol of TAG Heuer’s commitment to pushing boundaries.
As was to be expected, TAG Heuer celebrated this charismatic chronograph with many new introductions throughout the year. Among them the Carrera Chronograph x Porsche Orange Racing in February 2023, the Carrera Skipper in July 2023, and the Carrera Chronosprint x Porsche in September 2023.
Probably the most significant debut took place during Watches and Wonders 2023 in March with the unveiling of the Carrera Chronograph Glassbox. It earns its name from its sapphire crystal, which is shaped like the domed hesalite crystals found on some vintage Heuer Carrera models from the 1970s. Only now it has been redeveloped with modern…
